WHEN former Olympic champion Taufik Hidayat first raised the issue in 2007, the Badminton World Federation (BWF) laughed it off and thanked the Indonesian for his views.
Taufik was not amused and early this week, he expressed the same views again -- that the World Championships have become boring and too taxing, and he was not enthusiastic about playing in next month's meet in Hyderabad.
Taufik certainly has a point.
The world championships shouldn't be held every year. Sure, the BWF can claim that commercial interest and participation in the sport has increased when the world meet is held annually -- bar Olympic year -- since 2006.
However, the sport could suffer in the long run with the danger of fans losing interest in the world championships in the near future.
I thank the BWF for its good intentions but it should look into the bigger picture.
The World Championships should have their own unique identity, and organising it every year puts the prestigious tournament at risk of becoming a common event and leading to fans losing interest and sponsors staying away.