China believes it has found the solution to the dwindling number of youngsters playing badminton but its proposed professional league looks certain to put it on a collision course with world governing body, the BWF.
As the country's top players do battle at this week's All England championships in Birmingham, the Chinese Badminton Association (CBA) says there are now just a thousand registered players in China and the relaunch of a national league is essential to boost those numbers.
"The league is a must, as it is the only way to commercialise and promote badminton," CBA spokeswoman Wang Yuyan told Reuters.
Inevitably, however, the proposed league would result in Chinese players shunning international events to play at home.
"You cannot burn the candle at both ends, we will have to give up some international tournaments," China's head coach Li Yongbo told state media.
The Badminton World Federation (BWF), who got an inkling of what to expect when China withdrew all its leading players from last season's first Super Series finals, said on Wednesday it wanted to talk to the CBA about the league.
"The BWF is concerned with the development but welcomes open discussion on the issue for the mutual benefit of all parties," BWF chair of events Paisan Rangsikitpho told Reuters by e-mail.