Latest Badminton News and Articles

Li Ning launches brand awareness drive in Singapore (pic)

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Category: Badminton News
Published: 03 August 2009
Posted by Hits: 700

SINGAPORE - On the back of the launch of its first flagship store in the city-state, leading Chinese sports brand Li Ning has launched a brand awareness drive in Singapore.

Li Ning has partnered JCDecaux to launch a four-week out-of-home campaign on cinema screens across five Cathay cineplexes as well as on buses.
The sports brand opened its first themed flagship store outside China at the newly open ION Orchard last month and the campaign is aimed at building awareness among local Singaporeans and brand presence in the Lion City and around the region.
The campaign also promotes the brand’s badminton equipment and is targeted at local PMEBs and consumers aged 15 to 40. As well as a 30-second ad on the cinema screens, video walls and plasma screens found within these cineplexes will also carry promotions.
Li Ning is also the official team sponsor of the Singapore national badminton team.
For more on Asia’s sportswear market, see the current MediaTV series ‘The Olympic effect’, including interviews with Li Ning's agency Leo burnett, Reebok and adidas.

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Chong Wei Warms Up For World Championships With Mini Olympics Gold

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Category: Badminton News
Published: 31 July 2009
Posted by Hits: 711

KUALA LUMPUR, July 30 -- Men's singles World number one Datuk Lee Chong Wei clinched the inaugural Mini Olympics gold medal after beating former All England champion Hafiz Hashim in straight sets at the Juara Stadium, Bukit Kiara, here Thursday.

The Beijing Olympics silver medallist who arrived home after a 10-day training stint in South Korea, hardly lost any sweat when he outplayed Hafiz, ranked world number 37, in straight sets, 21-17, 21-10.

Chong Wei who bagged three super series titles this year - Malaysia Open, Swiss Open, Indonesia Open and the Malaysian Open Grand Prix Gold said: "Even though the Mini Olympics is not a major championship, I treat it as a perfect warm up before competing in the World Championship in Hyderabad, India."

The World Championship in Hyderabad which is expected to feature all the top badminton players in the world, will kick off from Aug 10-16.

"Now, I'm fully focused on the World Championship title which is my main target now," he said and added that the next 10 days would be critical for him since he has to stay away from injuries.


Pullela Gopichand: A badminton player and coach par excellence! (pic)

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Category: Badminton News
Published: 31 July 2009
Posted by Hits: 878

Pullela Gopichand has done it all as a badminton player, and while his playing days may now be behind him, he still continues to win laurels as a coach. And, it is in this capacity that Gopichand has made history for an Indian sportsperson.Gopichand was advicing Saina
Gopichand, who runs a badminton academy in Hyderabad and coaches India's badminton sensation Saina Nehwal, is one of the Dronacharya awardees for the year 2008-2009. He has now become the first Indian to win all three national sports awards -- Arjuna, Rajiv Gandhi Khel Ratna and Dronacharya.


Indian pairs in semifinals

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Category: Badminton News
Published: 31 July 2009
Posted by Hits: 1166

New Delhi: India’s men’s and women’s doubles pairs reached the semifinals of the New Zealand Open Grand Prix badminton tournament in Auckland on Thursday.

The top-seeded pair of Rupesh Kumar and Sanave Thomas had to fight hard before getting past Indonesian pair of Wifqi Windarto and Afiat Yuris Wirawan 21-16, 20-22, 21-17. They will face Malaysian third seeds Teik Chai Gan and Bin Shen Tan.

In women’s doubles, Aparna Balan and Shruti Kurian beat the New Zealand pair of Michelle K.Y. Chan and Rachel Hindley 21-7, 21-14 and will take on top seeds Tsz Ka Chan and Ying Suet Tse of Hong Kong.

However, Aparna Arun Vishnu lost 21-14, 21-11 to Tontowi Ahmad and Richi Puspita Dilli of Indonesia in the mixed doubles quarterfinals.

The other Indian men’s doubles pair of Akshay Dewalkar and Jishnu Sanyal went down 21-8, 21-19 to fourth-seeded Hirokatsu Hashimoto and Noriyasu Hirata of Japan in the quarterfinals.

Anjali Kalita and Jyotshna Polavarapu lost 21-14, 21-18 to the Vietnam-Czech Republic duo of Nguyen Nhung Le Ngoc and Kristina Ludikova in the other last-eight women’s doubles encounter.

India’s campaign in men’s singles also ended in the quarterfinal stage with seventh-seeded Anand Pawar losing 21-17, 11-21, 21-12 to Kazushi Yamada of Japan.

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Badminton ace Saina down with chicken pox

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Category: Badminton News
Published: 31 July 2009
Posted by Hits: 1134

NEW DELHI - Saina Nehwal’s preparation for next month’s World Badminton Championships in Hyderabad suffered a huge blow as she was diagnosed with chicken pox.


The badminton ace, ranked sixth in the world, has been down with chicken pox since Sunday, confirmed her coach Pullela Gopichand.

Gopichand, however, hoped that she will recover in time for the Aug 10-16 event.

“She was not feeling well since Saturday. The doctors confirmed Sunday that she had chicken pox. She is taking all care in the last four-five days. There is still some time left for the tournament and and we are hoping that she will be fine,” Gopichand said on phone from Hyderabad.

Saina is India’s biggest hope in the elite event. She had been riding high on form and won her maiden Super Series event in Indonesia last month.

The 19-year-old, who has got a bye in the first round, is banking on her home advantage to put up a strong

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