Indore, Feb 11 (PTI) Badminton officials in the country can learn a thing or two about marketing from the BCCI, said the legendary Prakash Padukone as he lauded the cricket body for the way it has promoted the game in the country.
“I have always been a fan of the BCCI and the manner in which it markets cricket surely deserves to be praised,” Padukone told reporters here today.
The badminton authorities in the country should not shy awqay from having an IPL-style tournament that is being conducted by the BCCI, he said.
The former All-England champion said the badminton world should learn from the BCCI on how to improve the game.
On certain players missing out on Padma awards, Padukone said there was no need to create an issue out of it.
“If a player is not selected for the Padma awards, it does not mean that he did not deserve it,” the former badminton player said.
He said the situation of badminton in the country has improved a lot during the last 10 years as a result of which several new faces had emerged.