Latest Badminton News and Articles

Li Ning launches brand awareness drive in Singapore (pic)

1 1 1 1 1 1 1 1 1 1
Category: Badminton News Published: 03 August 2009
Written by BadmintonPlanet.com Hits: 472

SINGAPORE - On the back of the launch of its first flagship store in the city-state, leading Chinese sports brand Li Ning has launched a brand awareness drive in Singapore.

Li Ning has partnered JCDecaux to launch a four-week out-of-home campaign on cinema screens across five Cathay cineplexes as well as on buses.
 
The sports brand opened its first themed flagship store outside China at the newly open ION Orchard last month and the campaign is aimed at building awareness among local Singaporeans and brand presence in the Lion City and around the region.
 
The campaign also promotes the brand’s badminton equipment and is targeted at local PMEBs and consumers aged 15 to 40. As well as a 30-second ad on the cinema screens, video walls and plasma screens found within these cineplexes will also carry promotions.
 
Li Ning is also the official team sponsor of the Singapore national badminton team.
 
For more on Asia’s sportswear market, see the current MediaTV series ‘The Olympic effect’, including interviews with Li Ning's agency Leo burnett, Reebok and adidas.

  • No comments found

Facebook

Twitter

Google Plus

Replays: Chinese Taipei 2014

playbutton-2014-square-chinese-taipei-open
Watch Replays
  • Recent News
  • Popular
Glasgow 2014: 6 of 8 Malaysian shuttlers progress to the quarters

Glasgow: National singles Chong Wei Feng who was given the t

Glasgow 2014: One down, more to go for Malaysia

Glasgow: Malaysia shuttlers showed great spirit in the first

Tontowi Ahmad/Liliyana Natsir pulls out of World Champs

Jakarta: Indonesia's top mixed doubles pair, Tontowi Ahmad/L

Thomas Cup Final: Congratulations to Japan, thanks to Malaysia

New Delhi: In one of the classic Thomas Cup Final of the pas

Lee Chong Wei wins 2013 BWF Male Player of the Year

New Delhi: Lee Chong Wei was named the BWF Male Player of th

Malaysia's Thomas Cup heroes get rousing homecoming

Sepang: Hundreds of fans packed the Kuala Lumpur Internation

Recommended Videos

  • 2013 World Championships - Badminton Videos
  • 2014 All England - Badminton Videos
  • 2013 Indonesia Open - Badminton Videos
  • 2013 Hong Kong Open - Badminton Videos
  • 2013 India Open - Badminton Videos
  • 2014 India Open - Badminton Videos
  • 2014 Korea Open - Badminton Videos
  • 2014 Malaysia Open - Badminton Videos
  • 2013 Japan Open - Badminton Videos
  • 2014 Singapore Open - Badminton Videos
  • 2013 Denmark Open - Badminton Videos
  • 2013 World Superseries Finals - Badminton Videos
Previous Next