On September 22, 2013, a badminton game was held in front of the Hublot boutique at Mykal in Dalian.
The championship match was organized by Hublot and it featured badminton superstars Li Yongbo, the head coach of China’s National Badminton Team, and Fu Haifeng, Olympic champion. Guests were offered an once-in-a-lifetime chance to face-off against Fu Haifengin a battle royale that not only showcased the competitive spirit and passion of the Chinese badminton team, but also exemplified Hublot’s “Art of Fusion” concept.
A slick black badminton court was unveiled in front of the Hublot Dalian boutique, accentuated by a Hublot wall chronograph set up to record every game, match and point exchanged. The event reached a feverish high with the arrival of Li Yongbo, the head coach of China National Badminton Team, and Fu Haifeng, the National champion of Olympic on the court. This dynamic competition attracted an eclectic mix of VIP guests, media and badminton enthusiasts, ten of which who were handpicked by Hublot to compete head-to-head with National champ, Fu Haifeng. Live, courtside commentary provided by coach Li added a heightened competitive buzz.
Loic Biver, Hublot China’s Brand Director said: “Hublot has had an extensive and profound partnership with professional sports, including in the realm offootball, basketball, polo, sailing, track and fieldand alpine skiing. Coach Li is a close friend of Hublot, and the breakthroughs and innovations, as well as the charisma embodied by him and his team aligns perfectly with the brand values of Hublot. Today I’d like to voice my sincere admiration of Coach Li, and wish the China national badminton team to conquer even more legendary records in the future.”
Li Yongbo, who is well-known for his determination and his relentless quest for success, commented: “I’m a native of Dalian, and it’s my honor to get together with so many friends for such a special occasion. Personally, I love the hyper-masculinity and regal design of Hublot watches. I hope that collaboration with an innovative fashion-forward watch brand like Hublot can emphasize the passion and drive in badminton, and resonate with the new generations of successful icons that wear Hublot."