Badminton England has announced sports equipment firm Yonex has signed a multi-year deal to become the official sports equipment partner of the English National Championship series.
This year's Championships are due to take place at stadium:mk in Milton Keynes on February 8 and 9.
Badminton England is based in Milton Keynes and this will be the first time the Championships will be staged in the city after taking place at the National Cycling Centre in Manchester for the past nine years.
Japanese firm Yonex has a long association with the sport of badminton and the company has been a long-term partner of Badminton England.
"We have enjoyed a long and fruitful partnership with Yonex and I am delighted that the relationship is now being extended to include our National Championship series," said Badminton England chief executive Adrian Christy.
"The partnership will support not just the senior Championships but the next generation of talent at under-11, under-13, under-15, under-17 and under-19s, as well as the English Masters Championships."
Yonex has been the title sponsor of the All England Open Championships for 30 years, with this year's event scheduled for the National Indoor Arena (NIA) in Birmingham from March 4 to 9, while the company has similar sponsorship deals with the Scottish and Welsh National Championships.
"We have long enjoyed a successful partnership with Badminton England and we are looking forward to next month's English National Championships, not least because our Yonex contract players are expected to have a big say in where the titles go," said Paul Jepson, managing director of Yonex UK.
"As English Nationals partners we are also delighted to help showcase the emerging talent on the English badminton scene."
Commonwealth Games silver medallist Rajiv Ouseph will be out to secure a seventh consecutive men's singles title in Milton Keynes next month, while Sarah Walker will be looking to retain her women's singles crown after overcoming Fontaine Chapman in last year's final in Manchester.
Fresh from becoming only the second English pair to win a Badminton World Federation (BWF) SuperSeries event at the Hong Kong Open in November, husband-and-wife Chris and Gabby Adcock will be the favourites to regain the mixed doubles title they won in 2012.
Chris Adcock will also be gunning for success with Andy Ellis as they hope to recapture the men's doubles title, while Gabby secured a fourth successive women's double title in Manchester with new partner Lauren Smith.