Kuala Lumpur: The appointment of Denmark’s Morten Frost Hansen as the Badminton Association of Malaysia’s (BAM) Technical Director is a move in the right direction since the Youth and Sports Ministry has aspirations to transform the landscape of Malaysian sports.
National Sports Council (NSC) Director-general Datuk Ahmad Shapawi Ismail said Frost would scrutinize the long term sports development blueprint and contribute his views and recommendations in the area of badminton.
“He (Frost) met me today and I took the opportunity to table the blueprint which will become the transformation of sports in the country because whatever development or ideas he has to improve badminton in the country, will automatically apply to the blueprint.
“What is planned for badminton will be implemented by him (Frost). So, he will therefore look at the blueprint and give his ideas so that both the ministry and BAM’s approach will be in tandem,” he told reporters after opening the Sports Development Blueprint 2015-2022/2023 phase 2 workshop at the Kampung Pandan Sports Excellence Centre, here today.
Frost, winner of the All-England title four times during his heydays and affectionately called ‘Mr Badminton’ by his peers, joined the BAM as Technical Director on Feb 23 and his contract with the NSC runs till Dec 31, 2020.
“Everybody knows the problems we are facing and Frosts’ presence will certainly eliminate the differences between coaches and coaches, coaches and sports science personnel and between coaches and the management.
“Coaches play an important role here, therefore I hope they can now concentrate on the task ahead, that is to produce players with the calibre to match Datuk Lee Chong Wei, or even better,” said Shapawi.
The workshop was held to discuss five strategic points to ensure sports excellence, namely training, coaching, development programmes, competition, talent identification and sports administration.
Among the sports involved in the second workshop were aquatics, gymnastics, hockey, karate, lawn bowls, taekwondo, tenpin bowling, wushu and boxing.