• Singapore‚Äôs badminton Open clinches sponsorship by property group OUE (pic)

    Singapore’s badminton body continued its attempted revival of the flagging sport with the announcement of a new title sponsor for the Singapore Open on Thursday evening.

    The nation’s largest and longest-running badminton event, formerly known as the Li-Ning Open, will be named after local publicly-listed property giant OUE Limited in a one-year, six-figure deal.Giant red packet presentation from OUE Limited Executive Chairman, Dr. Stephen Riady to President of SBA, Mr Lee

    OUE is worth over S$2 billion and best known for operating the Meritus and Mandarin hotel brands in Singapore, Malaysia and the US.

    This is the company’s first foray into sports sponsorship, although executive chairman Stephen Riady has served as a patron of the Singapore Badminton Association (SBA) since October 2010.

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